In an exciting announcement, Williams Racing has unveiled a groundbreaking partnership with British performance eyewear brand, SunGod, as the Official Eyewear Licensee for the 2024 Formula 1 season. This collaboration brings together two iconic British brands renowned for their commitment to innovation, technical excellence, and a shared ambition to lead their respective fields.

SunGod emerged as a challenger brand in 2013, disrupting the eyewear industry with its mission to “See Better.” Through a focus on creating superior products, delivering exceptional customer experiences, and championing sustainability, SunGod has swiftly risen to prominence. Their carbon-neutral, high-performance eyewear has become a favorite among elite athletes across various disciplines, from cycling and sailing to snow sports and running.

Williams Racing, with its storied history as one of the most successful teams in Formula 1, shares SunGod’s ethos of relentless pursuit of excellence. As both brands strive to evolve and secure further victories, this partnership signifies a powerful alignment of values and aspirations.

SunGod has wasted no time in collaborating closely with Williams Racing to develop a bespoke range of high-performance eyewear inspired by the team’s legacy and spirit. The upcoming Limited Edition collections, designed for drivers, team members, and devoted fans, promise to encapsulate the essence of Williams Racing.

Paul Asencio, Chief Revenue Officer of Williams Racing, expressed his enthusiasm for the collaboration, highlighting the synergy between the two brands’ dedication to engineering excellence. He emphasized the team’s excitement about co-creating innovative eyewear collections that resonate with their global fanbase, embodying the essence of Williams Racing.

Ali Watkiss, Co-Founder and CEO of SunGod, echoed the sentiment of excitement, emphasizing the bright future ahead for both Williams Racing and SunGod in 2024. The partnership signifies a union of two British powerhouses on the ascent, poised to make waves in their respective industries.

Watkiss underscored the increasing demand for performance-led eyewear in Formula 1 and expressed SunGod’s delight in rising to the occasion for Williams Racing. With a shared passion for technical innovation and sustainable practices, the teams are already hard at work, collaboratively designing market-leading eyewear tailored for Williams drivers, teams, and fans.

As Williams Racing and SunGod embark on this collaborative journey, the Formula 1 community eagerly anticipates the unveiling of the bespoke eyewear collections. With a commitment to excellence, innovation, and sustainability at the forefront, the partnership promises to redefine performance eyewear in the world of motorsport and beyond. Stay tuned for the debut of the Williams Racing Eyewear Collection, a testament to the convergence of two visionary brands pushing the boundaries of possibility.