Williams Racing is thrilled to announce the renewal of its partnership with Jumeirah Hotels & Resorts, marking a continuation of their successful collaboration from 2023. This exciting alliance brings together two globally renowned brands synonymous with excellence, innovation, and a shared ambition for success.

Jumeirah Hotels & Resorts, a distinguished member of Dubai Holding, boasts a prestigious portfolio of 26 properties across the Middle East, Europe, and Asia. Renowned for their exceptional service and guest experiences, Jumeirah properties represent the pinnacle of luxury hospitality. By aligning with Williams Racing, Jumeirah aims to enhance the race weekend experience for fans, guests, and partners alike, while reinforcing its commitment to innovation and international growth.

As an Official Partner of Williams Racing, Jumeirah’s branding will adorn the driver overalls and the FW46 car driven by Alex Albon and Logan Sargeant throughout the 2024 Formula 1 World Championship. This partnership signifies a deepening of the relationship between two iconic brands, united in their pursuit of excellence both on and off the track.

James Vowles, Team Principal of Williams Racing, expressed his delight at the renewal of the partnership, highlighting the shared ambition and dedication to redefining excellence within their respective fields. Vowles emphasized the importance of collaborative efforts in propelling Williams towards their goal of returning to the front of the grid, underscoring the significance of partnerships like that with Jumeirah in achieving this mission.

Alexander Lee, Chief Commercial Officer at Jumeirah Group, echoed Vowles’ sentiments, emphasizing the alignment between Jumeirah’s aspirations and Williams Racing’s legacy of tenacity and performance. Lee emphasized the unique opportunity presented by the partnership to engage fans, curate exceptional experiences, and contribute to the international allure of Formula 1.

With a shared commitment to excellence, innovation, and guest satisfaction, the alliance promises to elevate the race weekend experience for fans and guests alike.