Rev up your engines, the Mise-o-jeu by Loto-Québec Crescent Street Grand Prix Festival, presented by Corona in collaboration with Brivia Group and Shop Santé, is officially back!

The festivities kicked off yesterday with a private VIP cocktail reception at Karina’s, followed by the celebrity pit stop challenge.  The challenge featured Hugo Girard, Maxim Comtois, Kim Clavel, Alexis Barrière, Karl Wolf, Jessie Eldridge, Marie-Philip Poulin, Zack Fucale, Jean Pascal, Oscar Rivas, Benoit Olivier Groulx, Domeno, and others.

Mise-o-jeu by Loto-Québec will host a three-day event in their VIP pop-up container entertainment and gaming zone. This is the place to be on Crescent for anyone 18 years or older. Festival-goers will be treated to delicious mocktails offered by the Casino de Montréal and get the chance to place live wagers on their favorite drivers as the Grand Prix unfolds. For those up to the challenge, the Mise-o-jeu zone will also feature a race simulator competition with leaderboard, as well as several enticing prizes and much more.

Labatt’s Corona Stage will light up the Festival as the main attraction at the corner of De Maisonneuve Blvd.  and Crescent Street, with a series of free live shows.

“Since our last event in 2019, we have worked through the shutdown to make this event what we consider the best yet and we are thrilled to see the massive interest from the corporate world to partner with us!”, said Brian Fogt, president of BBF Promotions & Events. “We want to thank our returning partners Labatt and Brivia and welcome new ones such as Mise-o-jeu by Loto-Québec, Shop Santé and many more.”

“We are proud to return to the Crescent Street Grand Prix Festival and support one of the most anticipated events in the city that actively contributes to the economy and vitality of our metropole, especially after a two-year hiatus.” said Kheng Ly, founder, president and CEO of Brivia Group.

Shell is also creating a fun activation with their official race car and various arcade games.

Photos: Joey Franco