Bangalore, India – October 25, 2018
● Renowned Formula 1 lifestyle media entity takes over full ownership
● To help grow and expand fan base
● Brand name to be changed to Die Hard GP Fans
● Majority of staff to be retained
Die Hard F1 Fans, which owns one of the largest grand prix racing communities on Facebook,Twitter, Instagram and Google+, has been acquired by renowned Canadian Grand Prix travel and lifestyle media company GP Traveler Media.
The agreement will mark the next phase in the expansion of the social media page, which already has a significant presence on all major platforms.
Die Hard F1 Fans will continue to remain the leading source of Formula 1 news, photos, classic videos and memes, ensuring a complete package of content for racing fans around the world. In addition, the content will be bolstered by more news, features and travel guides from GP Traveler Media, GPTraveler.com. As such, fans can now get all the information they need to attend a race right on their favorite social media site.
The brand name will be tweaked to Die Hard GP fans, incorporating the best elements from both parties.
Majority of the staff, spread across all time zones, will continue to work with the page following the acquisition.
Pavan Kumar, Communication & Finance Manager, Die Hard F1 Fans
GP Traveler is a renowned media company producing quality content not only during F1 season, also all throughout the year. I see huge value addition in rebranding all our social media platforms to Die Hard GP Fans. Collaboration with GP Traveler will have positive impact on our existing growth in terms of engaging fans in various post discussions, keeping them entertained by producing better quality of memes, statistics etc., Bringing forth my experience as communication manager, we’ve set high targets to partner with many more F1 social media firms. Integrating F1 activities in our fans everyday life, through all our social media platforms is our utmost priority. It’s hard to imagine the existence of Die Hard GP Fans platform without continued support from our fans. I hope our content is much appreciated.
Joey Franco, Founder & President, GP Traveler Media
It is with great enthusiasm that we join forces with the Die Hard F1 Team and community. By bringing this fantastic community under the GP Traveler banner, we believe the content we produce year round will reach more F1 fans than ever around the world. This is a perfect marriage, and we look forward to working with the current administration and growing our brand over the next few years.
ABOUT GP TRAVELER MEDIA
GP Traveler Media is a media outlet involved in the production and distribution of Formula 1 related content via various media platforms including magazines, web portals, web television, and social media platforms. The publication is centered around off-track and lifestyle Formula 1 content.
ABOUT JOEY FRANCO
Joey Franco is a media entrepreneur who has held executive and board positions at several media companies across North America. He is also an accredited Formula One Journalist and Photographer who has been covering the sport since 2010. Franco is the founder of GP Traveler Media.
For more information, please contact
GP Traveler Media